About SI
SI Internal is a leading provider of meetings, policies, attachments, and deployments that did not happen. Founded in 2009 in a conference room that has since been double-booked, we now serve 412 people, all of whom are cc’d on this page.
To empower every person and every organization on the planet to schedule a follow-up.
A world where every email has an attachment, every meeting has minutes, every policy is already in force, and nobody, under any circumstances, deploys.
Six values, laminated, displayed in every conference room, including the ones that do not exist.
We move fast. Then we schedule a meeting to discuss how fast we moved, and agree to move slower, effective immediately.
We say exactly what we mean, as soon as Legal has told us what we mean.
Everyone here owns everything. That is why nobody can find anything, and why the fridge has a Jira board.
We think about our customers constantly, the way you think about a dentist appointment.
We share everything openly. This page is fully transparent. Please do not read it.
And like any family, we have quarterly performance reviews, a reorg every spring, and an uncle in Finance who will not approve the cake.
Eight leaders, one shared calendar, zero open slots.
Chief Executive Officer & Chief Alignment Officer (Interim, since 2014)
Margaret has spent two decades building high-performing teams and has the calendar to prove it. She has led SI through four reorgs, three rebrands, and one offsite that is technically still going. She believes in leading from the front, from the back, and from a recurring 30-minute hold titled “Hold.” Outside of work, Margaret enjoys hiking, reading, and replying all.
Chief Financial Officer
Richard brings 25 years of financial discipline to SI and has not let any of it leave. Under his leadership, SI cut costs by 40% by reclassifying coffee as capital expenditure and the interns as furniture. He approves every expense personally and requires a receipt for the receipt. He once expensed his own approval. He rejected it.
Chief People Officer
Elena believes people are our most important asset, which is why she has them depreciated over five years. She designed our Unlimited PTO program and is proud to report that 100% of it remains unused. Her door is always open. It was removed during the open-plan conversion and is now in Facilities, also open.
VP of Engineering (on call)
Tom has twenty years of experience shipping software on Fridays. He wrote our deployment policy (don’t), our rollback policy (someone else), and our incident policy (as discussed). Tom has been on call since 2018. Please do not page him. He is the pager.
Chief Marketing Officer & Head of Brand
Laura owns the brand, the brand guide, and the brand guide’s brand. Last year she rebranded the company four times in a single quarter, ending exactly where she started, which she calls “a full-circle moment” and the board calls “Q3.” She is fluent in English, Swedish, and Slide.
Head of Strategy & Synergy
Kevin is responsible for the roadmap, which he replaced with a vibe map in 2024. He has a rare gift for seeing the big picture and an equally rare gift for not looking at the small one. Ask Kevin about his five-year plan and he will schedule a meeting to discuss it. The meeting is in five years.
General Counsel
Harold has reviewed every sentence on this page and approved none of them. He joined SI from a firm he is not at liberty to name, for reasons he is not at liberty to discuss, in a year that has been redacted. He would like to remind you that this bio is not legal advice, and neither is anything else he says, including “good morning.”
Principal SRE · VP of Reliability · Fridge Owner
Joined Monday. Promoted to SRE by Tuesday. Now owns production, the roadmap, the on-call rotation, and the office fridge. Still waiting on a badge, a laptop, and a second day of onboarding. Reports to: production.
Board of Directors: pending (since 2019). Org chart: available as a flowchart; nobody may exit the loop.
Headquarters: Building 2 (there is no Building 1). Satellite offices: the hallway, the Quiet Room (booked for the all-hands), and a hot desk that is, according to Facilities, hot.
Our entry-level roles require 10+ years of experience in a framework that came out last spring. Competitive salary (we compete to keep it). To apply, send a cover letter. See attached.